At least one UFC lightweight isn't taking too kindly Sage Northcutt's perceived star treatment at the hands of Dana White & co. He wants to put a halt to the hype train as quickly as possible.
Sage Northcutt is a new breed of star for the UFC. Not the first fighter they've hyped from the start, perhaps. Brock Lesnar certainly got his full share of spectacle treatment, but the first fighter they've hyped from day 1 that really didn't have anything to extra to recommend him beyond "it," whatever it is. There was no massive Sage Northcutt fanbase, no long history of excellent performances.