Jonathan Coachman: PFL ‘Needed Someone Out There in the Dirt’

As the Professional Fighters League closed out the PFL 2025 World Tournament, company spokesperson Jonathan Coachman walked backstage with an ear-to-ear smile and tied a bow on the event. He had taken on a prominent leadership role for the PFL as it made a bold move to a single-elimination tournament format. Coachman sees it as just the beginning.

“You can’t build a good financial building without a great base, and I felt that 2025 was a great base for us,” he told Sherdog.com. “Between the world tournament, the launch of PFL Africa and our other international leagues, we have a great base to now take the fighters to the next level. We told the fighters, ‘If you’re exciting, come in for…