Partly through his own doing, Jon Jones has lost out on some intriguing and lucrative title bouts in his career. At different times, matchups were discussed pitting him against Brock Lesnar, Cain Velasquez, Anthony Johnson and Luke Rockhold. For various reasons, none of them ever transpired, leaving the potential for millions of dollars on the table.
Continuing the letdown theme, neither of Jones’ last two matchups has been particularly awe-inspiring. Anthony Smith and Thiago Santos were both longtime middleweights who bounced around that division, winning some and losing some until moving up.