For better or worse, Dana White appears to have picked a fight with John Oliver and Last Week Tonight. The comedy-news show mocked the UFC’s “Fight Island” idea in a recent episode looking at the economics of sports during the COVID-19 pandemic. White lambasted what he called “selective facts” used by Oliver in the segment, but also took the show’s suggested “UF-Sea” idea and trademarked it.
In a recent follow-up episode, Oliver couldn’t help but take a few more jabs at the UFC president and even offered some further suggestions for other rebranding ideas—including re-branding White himself.
“Honestly, even the name Dana White could use a little punch up.