Joe Rogan inked a new multi-year deal with Spotify to keep his popular podcast — The Joe Rogan Experience — on the platform for years to come.
According to a report from The Wall Street Journal, the deal is worth a reported $250 million. Under the new agreement, Rogan’s popular show — which has been exclusively available on Spotify since 2020 — will now be available on other audio platforms, including Apple Podcasts, Amazon Music, and YouTube.
In a deviation from his first deal with the company, which was worth more than $200 million, Spotify will sell ads for and distribute Rogan’s show in a video format on YouTube, the Journal noted.