Newly minted UFC welterweight kingpin Islam Makhachev believes the UFC is not promoting fights as much as the promotion once did. Makhachev says that UFC CEO Dana White has a lot on his plate and is now active in a lot of other ventures. Ultimately, though, the promotion has the power to make any fight loud enough if they so choose.
Makhachev also added that while the UFC used to focus heavily on advertising the fights and its athletes, it now appears to have “lost interest.” In a recent interview with Udar Kanal, he said:
“In the UFC, I think, they started working on this less [promoting fights].