It’s amazing how large the UFC has become. I admire their ability to become an international household name. They have done an amazing job of landing endorsement deals. MLS has done an even better job.
The UFC recently signed a six year $70 million dollar Reebok uniform deal. Yes the controversial deal fighters are now complaining about. Adidas recently increased their deal with MLS through 2018. According to Sports Business Daily, sources valued the deal at more than $200 million.
EA sports had trouble selling copies of the latest UFC game, as seen here.