International Incident: UFC PPV Move Tests UK Fans’ Resolve

Putting UFC on PPV over here is nothing but negative, to be honest.

People already pay a premium to get BT Sports and stay up until 6am to watch these fights. To charge even more is a disgrace.

— Seán Sheehan (@SeanSheehanBA) June 8, 2019 British Telecom Group on June 8 quietly announced that starting with UFC 239 fans in the United Kingdom would have to purchase Ultimate Fighting Championship events through BT Sport Box Office in a traditional pay-per-view format, rather than having them included with the BT Sport channel subscription.

The social media backlash from across the pond was swift, with many fans threatening to cancel their BT Sport package and vowing to illegally stream the…