Many would laud UFC president Dana White and his former partners Lorenzo and Frank Fertitta for building up the company into the powerhouse that it is today. After purchasing the struggling organization for $2 million in 2001, the Fertitta brothers were able to sell their ownership rights for a staggering $4 billion in 2016.
As Lorenzo and Frank both stepped down, White continued to be the company’s face and mouthpiece for current owners, WME-IMG. But as he revealed in his recent appearance on the Pivot Podcast, it was a very difficult decision for him to make.