Cagepotato · Aug 9, 2024
How ESPN’s PPV Pricing Backfired, Leading to Increased UFC Piracy
How ESPN’s PPV Pricing Backfired, Leading to Increased UFC Piracy 1UFC pay-per-view prices have increased four times since the promotion inked its broadcast deal with ESPN in 2018. Unsurprisingly, that has led to a significant increase in piracy.
Over the last five years, the cost of a UFC pay-per-view event has jumped up from $59.99 to the current $79.99 asking price which was implemented in 2023. During a quarterly financial call on Thursday, TKO Group Holdings president Mark Shapiro acknowledged that the aggressive increase in cost over the last few years has resulted in an even higher number of pirated cards.