Nick Diaz developed somewhat of a cult following during his reign as champion in the Strikeforce welterweight division, but younger brother Nate Diaz has gained mainstream appeal since submitting former featherweight and lightweight champ Conor McGregor at UFC 196.
Despite being out of action for three years, Diaz was the talk of the show before, during and after his return to the cage against Anthony Pettis at last Saturday’s UFC 241 pay-per-view in Anaheim, California.
The younger Diaz brother has been trending on YouTube and making the rounds on social media following his unanimous decision win over Pettis and, according to UFC legend Georges St-Pierre, Diaz’ massive spike in popularity can be attributed to his authenticity inside and outside the cage.