Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organization, for the development of branded content influenced by the globally popular sport. The agreement was brokered by UFC’s licensing agency IMG.
Games Global will produce unique UFC-themed slot titles over a three-year period, with the first release ready for a global rollout in July this year following an exclusive soft launch in May.
The UFC-branded online slot games are digital versions of classic casino slot machine games that will feature various UFC themes and symbols, including UFC fighter likeness and images.