Back to the MMA Newsfeed

Feature: How ‘Face The Pain’ became the sound of the UFC

1998: Presidential politics were rocked by sex scandal, civil war raged in what was Yugoslavia, and the US launched airstrikes over Saddam Hussein’s Iraq. In the entertainment world, James Cameron’s Titanic became the first movie to gross a billion dollars. Michael Jordan, Mark McGwire vs. Sammy Sosa, and Ronaldo at France ‘98 were the stories in sports. Atop the charts, bubblegum pop reigned supreme represented by acts like Britney Spears, The Backstreet Boys, and Will Smith. And while the realms of sports and music were still dominated by these glossy icons... at the edges something alternative was stirring.