The UFC is expanding its reach beyond just MMA, now promoting Brazilian Jiu Jitsu competitions as part of an ever-growing combat sports portfolio. Under the TKO Group Holdings umbrella, the UFC’s parent company, the brand has also thrown its weight behind boxing, Slap Fighting, and pro wrestling, showing a clear appetite for any fight sport with a pulse and a fanbase.
Yet, for all this diversification, the UFC has been notably resistant to adding Kickboxing and Muay Thai to its stable – despite the obvious fit with its existing lineup.
BJJ, Slap, Pro Wrestling, and Boxing – But No Kickboxing Or Muay Thai
To get a sense of what this means for the fight world, I spoke with UFC veteran and MMA coach Brad Pickett, with the help of NetBet UFC Betting.