The return of live crowds along with continued success on pay-per-view has helped the UFC to the most successful first half of the year in company history.
That’s according to the latest earnings report from the UFC’s owners at Endeavor after they revealed new financial information for the second quarter of 2021.
Based on the release from Endeavor, the second quarter included “three sold-out, arena record pay-per-view events,” which resulted in the “biggest first half in UFC history.”
After Endeavor went public earlier this year, the UFC has remained the largest revenue driver for the talent agency turned sports and entertainment conglomerate.