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Endeavor Pulls IPO: What That Means for the Company and the UFC

The ordering process for Ultimate Fighting Championship pay-per-views has changed: UFC 243 is only available on ESPN+ in the U.S.

Just hours before the stock was set to trade on the New York Stock Exchange, Endeavor pulled its initial public offering on Sept. 26 after soft demand from investors spooked the entertainment conglomerate. Earlier in the day, the talent agency had slashed its offering price from the $30-$32 range down to the $23-$27 range, as well as reducing the overall outstanding shares from 19.4 million to 15 million, in an effort to spark investors’ appetite for the stock.