It’s no secret that while much of the world was struggling to stay afloat in 2020, during the ongoing COVID-19 pandemic, the UFC was thriving. Between the easy event hosting availability of the promotion’s Apex facility in Las Vegas, their lucrative ESPN broadcast deal, and a series of events on ‘Fight Island’ in Abu Dhabi – for which the promotion was not only reportedly hosted free of charge, but also compensated for lost ticket sales – the world’s largest MMA promotion headed into 2021 firing on all cylinders.
For more definitive evidence of their success, look no further than the most recent Endeavor quarterly earnings report, following entertainment conglomerate’s decision to go public earlier this year.