Elon Musk just doesn’t know when to quit.
Earlier this year, the Tesla Motors CEO was thrust into the MMA limelight after a spat on X (formerly Twitter) with Facebook founder Mark Zuckerberg resulted in the pair mutually accepting a challenge to fight each other in mixed martial arts. The exchange went largely unnoticed until UFC CEO Dana White injected himself into the conversation in hopes of promoting the fight under his Las Vegas-based banner.
From there, the idea of Musk vs. Zuckerberg took on a life of its own. So much so that even the Colosseum (yes, that Colosseum) was chomping at the bit to host the spectacle.