Business was booming for the Ultimate Fighting Championship in 2023.
According to a financial report from TKO Group Holdings — the parent company for both the UFC and World Wrestling Entertainment — the Las Vegas-based promotion generated $1.3 billion in revenue, which is up 13% from the previous year. Meanwhile, UFC revenue for the fourth quarter of 2023 was $282.8 million, up from $271.7 million in 2022.
The promotion’s increase in profitability was driven by a 34% increase in revenue for live events to a record $168 million in 2023. The UFC held 43 live events last year, and the increase was driven by ticket revenues and site fees, per a release.