There’s a very strong likelihood the winner of Lauren Murphy and Joanne Calderwood will be facing Valentina Shevchenko for the women’s flyweight title… and the fight isn’t even the featured preliminary contest, much less on the main card of the PPV. And the UFC can’t figure out why they have problems promoting Shevchenko’s fights? When you treat potential title eliminators for the division on par with contests between unranked fighters in other divisions, you’re not going to get the highest amount of interest.
Granted, UFC 263 is a very deep card – obviously a good thing – to the point I’d say two of the other three televised preliminary contests also have strong claims to being main card contests.