Boxing’s top pay-per-view draw is officially headed to subscription streaming service DAZN.
In a landmark announcement made on Wednesday, unified middleweight champion Canelo Alvarez (50-1-2, 34 KOs) agreed to a five-year, 11-fight deal to have his fights broadcast on DAZN. The on-demand sports platform launched in the United States in September, but is already in service in Canada, Italy, Germany, Austria, Switzerland and Japan. This DAZN agreement means those countries will also get Canelo fights as part of their subscription.
As for the monetary value? It’s staggering. The Los Angeles Times says that Canelo’s contract is worth a guaranteed of $365 million, the largest athlete contract in sports history.