Dana White has asserted himself as the most powerful man in combat sports. For close to 25 years, he’s held the role of president and later CEO of MMA’s No. 1 promotion, the UFC. In recent times, Dana White has hinted at the possibility that he may cross over into the sweet science of boxing and flex his promotional muscles there.
In 2023, TKO Group Holdings was launched by WWE co-founder Vince McMahon and Endeavor CEO Ari Emanuel, whose company purchased the UFC nine years ago. Subsequent to TKO’s founding, the WWE and UFC entered into a merger.