Dana White entered the business of mixed martial arts in 2001, when he along with childhood friends Lorenzo and Frank Fertitta bought the then financially struggling UFC. The three turned it into the combat sports powerhouse it is today, but when the Fertittas sold the company to WME-IMG in 2017, White decided to stay on as president.
The UFC also signed a broadcast deal with ESPN last May, which was initially for five years. On Monday, it was announced that the agreement has been expanded to seven years, which apparently applies to White, as well.
“We had a five-year deal with (ESPN),” White told Megan Olivi in a sit-down interview (transcript by MMA Fighting).