Dana White is going to be the face of the UFC for the foreseeable future.
The UFC president told Megan Olivi in an interview posted Monday to the UFC’s YouTube channel that he has extended his deal with the promotion for seven more years. White’s extension seems to have come in accordance with the UFC extending its distribution deal with ESPN, which now includes pay-per-view events moving exclusively to ESPN+. The UFC-ESPN partnership was initially five years, but it has been expanded to seven, it was announced Monday.
“We had a five-year deal with them,” White said.