It’s no secret that Demetrious Johnson was never a popular UFC champion. In his record setting run atop the flyweight division, he headlined 4 PPV events. The top selling among those? His title defense against Chris Cariaso at UFC 178, which still only drew a paltry estimated 205,000 buys.
Why it is he never clicked, however, is a topic up for a bit more debate. Many fans and pundits have laid the blame at the UFC itself and their seeming inability to turn obvious talent into a marketable headliner. In a recent interview with TMZ sports, however, president Dana White put the focus squarely on the fans themselves.