Dana White Looking to Apply the UFC Model to Boxing

Dana White is coming to make boxing great again.

Earlier this year, the UFC CEO confirmed that he would finally jump into the world of boxing alongside Turki Alalshikh, chairman of the General Entertainment Authority in Saudi Arabia.

Together, they’ll look to change the sport, using White’s UFC model that brought the MMA juggernaut from a fledgling upstart to the multi-billion dollar business it is today.

“The Contender style, I think that I can add a lot of value to the sport and to a lot of these young up-and-comers,” White said during an appearance on The W.A.D.E. Concept. “We did all the groundwork for this thing — television deal, arena deal, production — this is going to be the third…