The UFC’s outfitting deal with Reebok is set to expire at the end of this year, and Dana White has hinted at the next sponsor in line for the promotion.
Recently talking on “The Schmozone Podcast”, White hinted that either Nike, Under Armour or Venum will be the UFC’s next official outfitting partner as of 2021.
“Obviously I can’t tell you that,” White said when asked about the three specific companies, before confirming that “yes, one of the three.”
When the UFC signed the $70-million deal with Reebok in December 2014, it had a huge impact on the fighters as they could only wear Reebok and no other sponsors when representing the UFC.