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Dana White Explains Process for UFC Fan Booking a Fight for 'All In Challenge'

Gregory Payan/Associated Press

The UFC has partnered with the All In Challenge in an effort to raise money to combat the COVID-19 pandemic, and it is offering one UFC fan a once-in-a-lifetime opportunity—the chance to help book a fight.

So, how exactly will that work?

"There's a process to the matchmaking," UFC president Dana White told TMZ Sports. "What happens is, there's four of us—Sean Shelby, Mick Maynard, Hunter Campbell and me—so it's not, I walk in and go 'We're doing this thing.' It's a process. We argue, we fight. ... It's a long, drawn-out process that goes on.