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Dana White credits Joe Rogan for UFC’s explosive growth: ‘He’s so passionate about this sport’

Outside of Dana White’s ever-present position as the face of the UFC, it’s hard to think of two people more ingrained in the company’s DNA than Joe Rogan and Bruce Buffer. The ‘Voice of the Octagon’ got his start with the promotion way back in the SEG days of 1996 at UFC 10. Rogan would hop on board just a year later – in the role of backstage reporter – at UFC 12: Judgement Day in Dothan, Alabama.

While Rogan left that position after only a couple of years, he ended up back working for the UFC in 2002 — this time under Zuffa, and in the role of play-by-play commentator.