MMA Fighting · Mar 12, 2016
Dana White claims McGregor vs. Diaz did 1.5 million pay-per-view buys
Esther Lin, MMA FightingAfter saying on Saturday night during the post-fight press conference that UFC 196 was going to break every record, while the word "every" was an overstatement, UFC president Dana White said the event did an estimated 1.5 million pay-per-view buys during an interview with Max & Marcellus on ESPN Radio to put the event in rarefied air.
With the pay-per-view price higher than UFC 100 and the new revenue streams being developed, combined with the $8.1 million live gate which was the third-biggest in company history, UFC 196 would almost surely have generated more revenue than any event in company history.