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Dana White and the UFC’s motto: ‘The Show Must Go On’

If you didn’t think the show would go on, then you don’t know the UFC. The defiant attitude of the organization as well as its president, Dana White, has permeated the DNA of the UFC since its birth in 1993.

Dana White refuses to slow down…

It is the willingness to put on fights and a knack of assured mulishness that fans of the sport have come to love and expect from the biggest mixed martial arts promotion. The company’s effectiveness to be adaptable for sudden situations or being able to pivot on short notice that would usually be canceled if it were the case for other sports.