Cool Britannia. An MMA Golden Age

Image for Cool Britannia. An MMA Golden AgeOn July 27, 2024, the most important event in the history of British mixed martial arts will take place, with classic British irony, considering most of the population will not be awake to witness it. Nocturnal activities are, of course, hardly a novelty for the British fanbase, with the average UFC experience reaching its climax as the sun begins to rise.

Luckily this innocuous scheduling mix-up only amounts to a small but bitter pill, within what is otherwise a feast of MMA action, containing the greatest collection of talent, that a British event has ever seen. This is a point that can be quickly hammered home by comparing UFC 304 with its…