Proximo Spirits agreed to a deal worth $600 million to purchase a majority stake in Proper No. Twelve Irish Whiskey, which is co-owned by UFC star Conor McGregor, according to Shanken News Daily's Shane English.
The report stated Proximo has steadily increased its share of the company, reaching 49 percent last spring. Proximo CEO Mike Keyes explained how he isn't looking to make any major changes with Proper No. Twelve.
"Since introducing this brand with Conor and his partners just two and a half years ago, Proper No. Twelve has been the most exciting brand in the Irish whiskey category," Keyes said.