MMA Fighting · Sep 17, 2018
Conor McGregor unveils his “Proper Twelve” Irish whiskey brand
Following his boxing megafight with Floyd Mayweather Jr. last summer, Conor McGregor revealed he planned on creating his own brand of Irish whiskey.
The former UFC lightweight and featherweight champion created his popularity in large part because he backs up his talk with action, so it should be no surprise that just over a year later, the Dublin native’s whiskey brand is now a reality.
Monday, McGregor announced the unveiling of his Proper Twelve whiskey brand via Instagram.