2020 has obviously been a very strange year for the world, and that includes the UFC. The promotion was looking to further establish their ESPN platforms going into the year, and had events penciled in for nearly every weekend over the course of the 52 weeks. While Covid-19 did its best to stifle sports across the globe, the UFC sorted it out and minimized its losses by running empty-arena shows in locations such as Florida, Vegas, and Fight Island (Abu Dhabi).
While we don’t get the inside info on buys that we used to when they were mostly offered through cable companies, it seems that the promotion ended up selling a lot of ESPN+ PPVS over the course of 2020.