Conor McGregor’s fight against Donald Cerrone pits a fighter without a UFC win in three years against an opponent who was stopped in his last two fights.
To the public, that hardly seems to matter. If past is prologue, Saturday’s event could be the UFC’s most successful event of the ESPN era. McGregor is the biggest box office star in UFC history, with four of the highest-drawing events: His most recent win, which came in 2016 at UFC 205 against Eddie Alvarez; a pair of 2016 fights with Nate Diaz, and a 2.