Former UFC two-division champion Conor McGregor continues to expand his reach outside the Octagon.
Ahead of his massive UFC 229 title bout with Khabib Nurmagomdov, McGregor has launched his own whiskey set for release in Ireland and the United States this month. The whiskey is called Proper No. Twelve and is produced by McGregor’s company, Eire Born Spirits.
"I come from a place called Crumlin, in Dublin 12," McGregor told GQ. "It's a place dear to my heart. It's where I learned how to fight; it made me who I am today.