Conor McGregor recently opened up on the cost at which his superstardom came.
McGregor is arguably the biggest superstar in the history of MMA. “Notorious” capitalized on his fame to build a brand out of himself, which gave birth to multiple businesses and millionaire status. However, the massive success didn’t come without a cost.
While McGregor was undoubtedly one of the best fighters in the world at his peak, he was a bigger star than fighters who were arguably better than him. The reason behind McGregor’s stardom was the way he promoted himself. One of the best trash talkers in the history of the sport, McGregor’s presence was felt in every press conference, weigh-in in and even as he entered the Octagon with the “billy” walk.