UFC CEO Dana White believes that influencers and podcasters are the most powerful in today’s world, and traditional media is “irrelevant.
The UFC, for cross-promotion, works with broadcasters, celebrities, its own fighters, and mainstream media to promote bouts.
The majority of people in the twenty-first century utilize social media, such as Instagram and X, to promote everything and anything, regardless of scale. Influencers’ short-form content is what is popular and visually appealing, and the promotion does the same to champion the sport in every way.
The UFC head honcho recently revealed that he called all the world’s major influencers and creators to Power Slap, allowing them to produce whatever content they want as long as they show up.