How far is too far when it comes to promoting a fight?
If you’re Colby Covington, there is no limit.
Unbeaten in his last six fights, “Chaos” has lived up to his name by building up a controversial outside-of-the-Octagon persona even as he continues to rack up wins over welterweight contenders like Rafael dos Anjos and Demian Maia. Those two fighters are beloved in their native Brazil, home to a segment of fans that Covington memorably referred to as “filthy animals.”
The way Covington sees it, he’s establishing himself as a man that people want to see fight, whether it’s to witness him triumph or get his just desserts.