According to coach Tim Welch, Sean O'Malley is the type of fighter whose star power transcends mere wins and losses.
The UFC put its marketing muscle behind “Suga” not long after he appeared on Dana White's Contender Series, and that push propelled him to the top of the bantamweight division. The promotion remained firmly behind O’Malley even after he relinquished the 135-pound title to Merab Dvalishvili in a lopsided unanimous decision defeat at UFC 306, granting the MMA Lab product an immediate rematch when he was ready to return.