Chael Sonnen has outlined why Conor McGregor continues to be the UFC’s most popular figure heading into 2026, even after staying inactive for nearly five years.
While ‘The Notorious’ has expressed interest in fighting on the UFC White House Card and is doing everything he can to return this year on June 14, Sonnen thinks the Irishman will most likely retire.
Sonnen says that McGregor retired the day he pulled out of his UFC 303 fight against Michael Chandler in 2024. The UFC Hall of Famer holds the same stance to date.
In his view, McGregor is marketing himself to keep the fighter’s image alive, knowing that if the image dies, the person follows.