Chael Sonnen has a message for UFC welterweight Leon Edwards: Sell yourself!
Despite being on an impressive eight-fight win streak and ranked in the top three, ‘Rocky’ is having trouble marketing himself.
Edwards has repeatedly tried — and failed — to sell a fight with Jorge Masvidal following their backstage scuffle at UFC Fight Night London last year, but ‘Gamebred’ simply isn’t interested in the matchup.
Sonnen, who is somewhat of an expert in self-promotion, gave Edwards — and fellow under-hyped UFC welterweight Neil Magny — some words of advice on a recent episode of Ariel & The Bad Guy.