Dana White, CEO of the UFC, will take the lead in promoting the blockbuster boxing match between Canelo Alvarez and Terence Crawford, scheduled for September 12 at Allegiant Stadium in Las Vegas. The announcement, made by Turki Alalshikh, marks a significant crossover for White, who is known for his outspoken aversion to hosting combat sports in large stadium venues.
Dana White on Alvarez vs. Crawford being at Allegiant Stadium: ‘I hate it’
Despite the magnitude of the event, Canelo Alvarez, the reigning undisputed super middleweight champion, will defend his titles against the undefeated Crawford, who is moving up multiple weight classes.