In just a couple of years, Colby Covington transformed himself from a relatively unknown fighter to one of the most hated figures in MMA today. That transformation came with a lot of backlash, both from fight fans and otherwise.
So when Covington lost to Kamaru Usman at UFC 245 and suffered a broken jaw, his haters celebrated. But according to Brendan Schaub, people may be taking his persona too seriously.
“I think a lot of times too because of Colby’s antics, and he did it to attract fans and he did it for this exact reason he wants you to hate him so you tune in to see him lose,” Schaub said on a recent episode of his Below the Belt podcast (transcript by MMA News).