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Twitter on Wednesday marked the 12-year anniversary of its founding. I don’t think I need to explain to you that this social media platform has transformed global communication, culture and, more specific to our purposes here, MMA to a profound degree. How fitting that Tuesday’s hottest story in the sport was a frivolous four-way bitch-fest between Ultimate Fighting Championship welterweight Kamaru Usman, his manager Ali Abdelaziz and fellow 170-pound contenders Darren Till and Jorge Masvidal.