TKO Group Holdings, the parent company of the UFC, announced a multi-year partnership with Polymarket, establishing the prediction market platform as the exclusive official prediction market partner for both the UFC and Zuffa Boxing. The deal will directly integrate prediction market technology into live broadcasts and fan experiences, moving swiftly after the NHL’s announcement of similar agreements with Kalshi and Polymarket in October.
The UFC and Polymarket
The core feature of this partnership centers on a Fan Prediction Scoreboard that will display during UFC fights, showing in real-time how millions of fans worldwide are forecasting the outcome of each bout.