Broadcasting rights dominos continued to fall today. Earlier at a press conference held at the New York City headquarters of Viacom, Bellator officials announced a multi-year deal with DAZN (pronounced “Da Zone”), alongside DAZN CEO James Rushton.
At the press conference, Coker and Rushton both spoke about the deal. Coker claimed the deal will open more spots for free agents on the Bellator roster. He also remarked on the DAZN streaming platform, how its international reach opens the promotion to a greater audience.
“The exciting new partnership with DAZN is a game-changer for Bellator,” said Bellator President Scott Coker.