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Ask Ant: The Cord Cutting and Fence Grabbing Edition

I seriously doubt that an epiphany like this will reach anyone in charge at Endeavor. As Dana White made very clear in his interview with Megan Olivi, this move is great for the company. The Ultimate Fighting Championship was publicly unhappy with the 50-percent split of pay-per-view revenue that cable and satellite companies took off of the top.

It was recently reported that a dispute with DirecTV almost led to the company not carrying UFC 234. A short-term deal was reached and the event was available but nothing long-term was resolved.

Based on those reports, it’s clear that the UFC must have crunched the numbers and determined that it was in its best financial interest to ditch the traditional pay-per-view partners.