I wouldn’t go so far as to say that almost all MMA promoters seem like bad guys. I’d say that almost all fight promoters, period, seem like bad guys. And while there’s some truth in that, it would be unfair to lay down that blanket on top of all of them. Fight promotion is inherently a dirty business.
People are literally being hurt and lives permanently altered for the sake of dollars and entertainment. It’s not a job, nor a world, fit for the average person. Combining the politics and underhanded nature of business with the obvious brutality that comes with hand-to-hand combat makes a very ugly pie that not many could eat.